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Friday, February 13, 2009

Steve Tobak: Is This Really A Good Time To Start A Business?


I subscribe to BNET and their newsletter today caught my attention. Steve Tobak wrote a short but thought-provoking piece titled, "Is This Really A Good Time To Start A Business?" I cannot help but share it with you.

It's a trick question alright, in light of the current global economic crisis. I agree with Steve's analysis. On the one hand, investment capital is tight and finding customers is a very iffy proposition. On the other hand, this is the best time to find affordable (but highly qualified) manpower, office space, and equipment for a start-up business, courtesy of a weak economy.

His opinion? It all depends on whether you've got more of the pros or more of the cons in your particular case.

That sort of clinical analysis is fine, in so far as you still have the luxury of choice. But if you're an employee and you've been issued a pink slip, you don't have much choice--you shift to survival mode. I'd like to go back to this latter point in another post. Meantime, have a great weekend!

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